In 1977 Johnnie Bailey migrated from the entertainment industry into the marketing and sales business at Country Club Villas in Myrtle Beach, South Carolina into a then new industry called ‘timesharing’.
Over the course of the next three decades he created hundreds of successful marketing campaigns, including several national referral programs, which resulted in the generation of hundreds of thousands of prospects for several notable timeshare companies.
In 2004, following five years as a Marketing Director with Bluegreen Resorts in Myrtle Beach, he contracted with Bluegreen to provide them with prospects and started his own marketing and sales company, The Bailey Group. Soon the company was contracted by other major timeshare players like Marriott, Hilton, Sheraton and Wyndham and the business rapidly grew to over forty employees.
In 2006 he diversified into a variety of marketing and advertising services and products for all types of business, large and small.
Today Johnnie and The Bailey Group offers unique intuitive marketing services nationwide.